Local SEO holds a lot of significance for small businesses. Why? Because contrary to national SEO that focuses more on search rankings throughout the country, the goal of local SEO is to appear on SERPs for a particular location.
This tactic depends on marketing your products, services, and brands to customers and local leads. When you apply effective local tips to your existing SEO strategy, your business automatically becomes more relevant to local customers, which leads to greater site traffic, conversions, and leads.
Small business owners must chalk out an effective, multi-layered strategy to go head-to-head with the competition without spending a fortune. By focusing your efforts on certain aspects of your competitor’s business website, you stand a chance to outrank them. Take a look at these factors below:
Analyze the Competitor Website – fortunately there are things you can do that can outrank
SEO is constantly changing, and your competition is probably evolving their strategy to fit the new rules. So, map out their strengths and weaknesses. The first thing you should test out is the website’s loading speed. How does it compare to your own? Most visitors don’t have the patience to deal with laggy websites. So, if the competition manages to retain users, they must be doing something right.
Improve page load speeds by reducing image sizes and minimizing unnecessary HTML. Reduce the server response time and select the proper hosting option for your requirements. Allow compression and minimize the HTTP requests.
Quite frankly I’ve seen ridiculous improvements just updating to high performance WordPress hosting like WP Engine, Siteground or
Title tags are significant. Google will often change the title of your site to something different than what was mentioned in the title tag. This might seem like an unnecessary move, but Google does this only when your title fails to meet one of three major criteria, including length of the title, the way it describes the page, and relevance to the searcher’s query. So, ensure you have write a decent title.
Take a look at their metadata as well. Find out if they’re using LSI keywords and how they’ve integrated alt text on their images and meta descriptions on their web pages. If they are lacking on one of these fronts, you have a shot at outranking them by completing every detail on your site.
Improve the User Experience
While it is impossible for Google to compare websites on the basis of usability and determine a domain’s SEO value, user experience and ranking factors are related. Google prefers websites that are easy-to-use and responsible. Your website must be located easily and deliver the right information in the right places. Visitors should not have to hunt around for contact information, and they should not have trouble viewing your website on a mobile platform.
All these little elements are considered essential by the algorithm and bolster the SEO of your website. Apart from this, quicker images and response times push the site higher in the SERPs. Communicate with your site designer and include H1 tags wherever applicable. Also, never lock text within images. A picture will lack SEO value if Google is unable to read it.
Understand the Need for On-Page Optimization
When it comes to website visibility and accessibility, nothing beats on-page optimization, except maybe the use of a third party service. But even then on-page optimization for search intent is necessary.
The thing is, Google decides if your website is what users are searching for online. So, if your content is deemed subpar, Google will never let you rank high. Make sure your visitors see the type of content they like on your website. Google’s whole business model depends on websites offering the most suitable result at the top.
Use this to your advantage by checking your instincts against what presently ranks for the target keyword.
What’s more, Google is now smart enough to figure out synonyms and keywords that are semantically-connected. Thus, you’re no longer required to obsess over the strategic location of exact-match keywords on your site.
Try using brief descriptive URLs as well as schema markup for improving CTR. These actions improve the clickability of your website in the SERPs. Also, work on improving topical relevance so that Google finds things more quickly.
Do More with Content
Always prize the quality of your content above all else. Check for things like originality, publication date, nature, usefulness, validity, bias, and length. Never commit the cardinal sin of rewriting or copying existing content. Avoid publishing content that’s been featured on other sites, even if it is your own. Make sure there is some text with the non-text content. Even videos posted on your site should have a text description.
Neither search engines nor visitors wish to read posts that are hastily written and poorly researched. Compose long articles since they rank better compared to shorter ones. When writing about a specific subject or answering some question, ensure what you write is valid and covers both sides of the story.
Above all else, make sure your content copy is readable and simple. Do not use big words; give preference to shorter paragraphs and sentences. Make sure everything is conversational.
Use Keywords to Your Advantage
Start by reviewing the keyword strategy followed by your competitors. Find out which keywords drive the maximum traffic to every one of your neighbor sites. Then work backwards to figure out how they get this ranking. See if the competitor frequently publishes high-quality videos or blogs referring this keyword. Check if they include the keyword numerous times in the copy body. Also, determine if any other high-quality websites link back to the competitor’s website.
After this, it’s time to update your site’s keyword list. Know which keywords you wish to rank for. For every web page, pick a primary keyword and make sure you’ve included it in areas like meta description, subheads, title, body copy, URL, and hyperlink anchor text. Don’t forget to include words connected to that keyword to fulfill LSI requirements.
Local Business Citations
After you’ve gone through each section of their website 1×1 and upgraded yours to match or exceed them, finally you can create new citations. By creating new citations you will increase local relevance and also increase your domain authority so if you were already showing improvement, this is will give you a nice bump to compliment all of the onpage seo. When the business owner follows the tips above and implements them into their existing local SEO strategy, they will be able to notice the benefits in a short while. The key is to help Google understand what you’re trying to do through your content and then provide the information to users who require similar services and products. The better the distribution of content to search users, the better your CTR and ROI will be in the long run.