What are the Most Common Mistakes Businesses Make When Trying to Improve Their SEO on Their Own?

As one of Los Angeles, CA top SEO Agencies, we are SEO specialists that manage SEO strategy and execution day in and day out. We are up on the latest Google Algorithm updates, we have the benefit of managing multiple projects so we can see how updates affect the search results and can make decisions accordingly.

If you are a business owner trying to manage both your business, while trying to figure out SEO strategy, while battling potentially larger competitors with SEO specialists or an SEO firm behind them, you are going to have a hard time being competitive. Leverage a Los Angeles SEO company with 14 years of professional experience ranking websites to help formulate your digital marketing strategy and SEO strategy based on years of industry expertise and knowing what to do, but perhaps most importantly – what not to do.

Tips for getting the most out of your SEO investment

Have your internal sales process buttoned up

If you’re considering hiring a Los Angeles SEO company for digital marketing services it’s important to have your sales process 100% buttoned up. Having a a master sales process, with an evolving SOP, with sales people that are trained to close deals that come in via online marketing is mandatory. You can also set up an email list with an automated nurture sequence to nurture leads that come in.

Have a “bat line” for internet leads

When investing into digital marketing campaigns another way to maximize your returns is to set up a special phone line for website leads. Hiring an online marketing company to drive leads in a competitive online space is useless if you don’t capture the leads when they come in. A study on website lead response time shows:

  • The average response time of B2B companies to leads was 42 hours
  • Only 37% of companies responded to their leads within an hour
  • 16% of companies responded within one to 24 hours
  • 24% of companies took more than 24 hours
  • 23% of the companies never responded at all

Whether responding via email, or via phone, if you want to maximize the effectiveness of your marketing team, either answer the phone call when they call or get back within 5 minutes. A “bat line” for phone leads helps to separate these expensive calls from regular work calls.

Set Proper Expectations and Commit to The Process

When it comes down to it an engagement with an SEO Company is a partnership. We pride ourselves on our commitment to our Los Angeles, CA client success and acting as your outsourced marketing department. We invest into you as you invest into us. Each client we take on has an opportunity cost like our services have a monetary cost for clients –we take that seriously on both sides

How Our Los Angeles SEO Company Works With Clients

Our search engine optimization services start with in-depth consultation that is typically a two-step process:

Initial Consultation / First Meeting

15 Minute Initial Consultation to Decide if We’re Potentially a Fit for Eachother

We discuss:

  • Potential Budget
  • Timeline
  • Expectations
  • Client Internal Operations

If we decide we are a fit for each other at that point we will move onto our second meeting.

Follow Up Consultation / Second Meeting

15 Minute Initial Consultation to Decide if We’re a Fit for Eachother

We discuss:

  • Competitive Landscape
  • Competitor Strengths & Weaknesses
  • Challenges
  • Timeline for Results
  • Budget Options

Typical SEO Campaign Timeline & SEO Process

After we come to an agreement to start the project


We Audit Your Website

  • Crawlability Analysis
  • Meta Title Tags & Meta Description Tags
  • URL Structure
  • Navigation Structure
  • User Experience & Flow
  • Mobile Friendliness
  • Duplicate Copy Check
  • Backlinks Analysis


We Put Together A Bespoke Strategy Based on Where You are And Your Competitors

  • Timeline
  • Assets
  • Quantity of Deliverables


Once we are all aligned on the goals and are aligned on how we are going to achieve those goals we begin implementation


After all the pre-work we finally get to work on the site


  • Bi-Weekly Calls
  • Monthly Reporting


  • Keyword Rankings
  • Impressions
  • Traffic
  • Conversions
  • Sales

Hire an Experienced Los Angeles SEO Company

We are dedicated to partner success.

Formula Internet creates multichannel local marketing solutions using SEO expertise that pushes businesses to the forefront of your city or region and helps build long term success. All of our efforts and based on data and focused on measurable growth and ROI.

We specialize in exponentially increasing local business visibility online. With over 10 years experience in SEO & Digital Marketing, our organic and paid traffic strategies use tried and true methodology to increase website traffic, leads and sales for your local brick and mortar or service area business. No speculation. No guess work. We do what works to grow our clients business.

When you choose to partner with Formula Internet we provide the services you need to explode online. Our search engine optimization practices are based on white hat SEO methodology which ensures your visibility will continue to increase even if you choose to stop working with us.  We pride ourselves on solutions – not services – and the amazing relationships we develop with our clients.

Hire us today today to get your business in front of more potential customers and clients.

SEO & Full-Service Digital Marketing Agency

All Digital Marketing Agencies and SEO Companies Are Not the Same

Let us prove to you why we are different from the others – less skilled SEO agencies who are more concerned with hourly billings than outcomes, National SEO companies with entry-level fees that pretty much take your money and offer no value, and as soon as you stop paying reverse what little work they did for you.

Let us prove to you our ethics, passion, and outcomes are different in all aspects of internet marketing services: search engine optimization, Google Ads (formerly Google Adwords), content marketing, web design, web development, social media marketing, conversion optimization and anything else related to improving the performance of your business website.